While the appeal of AW to us will do little to bring money to the company, do not underestimate the stupid stuff people insist on buying. Making the program free is the least AWI can do, at this point, to justify having such an outdated, clunky piece of software. I do not think this is so much about extracting money from people they already have. Making AWI free will certainly bring in a lot more people who will, more likely, stick around. There is little incentive for a 13 year old who just spent hours or weeks making permanent creations to leave the program, now. From what I have seen, few people get ticked off because of a program being clunky, unless they have "seen the light" and have been exposed to something better. Overall, AW is pretty unbearable for me to use, at this point, after using Second Life, Blender, and various CAD tools over more recent years. However, for youngins who go bonkers over paying for ringtones and putting stupid spoilers on their Honda Civics, there is a high tolerance for cheap crap. This business model of theirs might pan out in their favor. Remember how old most of us were when we started using AW.